Privacy Policy

1. Introduction & Privacy Commitment

Elmougi Consumer Electronics Trading LLC (“Elmougi Store”, “we”, “us”) is deeply committed to upholding the highest standards of user confidentiality and data security in strict adherence to UAE Federal Decree-Law No. 45 of 2021 regarding Personal Data Protection (PDPL).

This policy applies to all personal data collected during your interaction with elmougi.com, order placements, or communications with our customer care representatives.

2. Personal Data We Collect

We collect only necessary personal data required to fulfill your orders and deliver a secure, frictionless shopping experience:

• Contact & Identity Data: Full name, email address, and active UAE mobile number.
• Delivery & Fulfillment Data: Physical UAE shipping address (Emirate, area, street, building, and apartment details).
• Transaction & Order History: Purchased device models, order totals, invoice records, and warranty identifiers.
• Device & Network Telemetry: IP address, browser type, operating system, and session tokens utilized for site optimization and fraud prevention.

3. Purposes & Legal Grounds for Processing

Your information is processed to execute contractual purchase agreements, comply with UAE legal obligations, or pursuant to your explicit consent, specifically for:

• Processing orders, packaging devices, and routing packages to delivery couriers.
• Sending order confirmation alerts, tracking links, and SMS OTP verification codes.
• Managing warranty records (1-year for new, 30-day repairs for used) and honoring the 24-hour return policy.
• Preventing fraudulent payment attempts and securing e-commerce transactions.

4. Payment Card Data & PCI-DSS Security

5. Installment Financing Data (Tabby & Tamara)

When electing to pay in installments via Tabby or Tamara, required order parameters (order sum, customer name, mobile number) are securely transmitted via encrypted APIs to the financing provider to facilitate automated credit evaluation. Your records are then governed under the respective provider’s standalone privacy policies.

6. Cookies & Local Storage Technologies

We utilize essential session cookies and local browser storage to guarantee platform reliability, including:

• Preserving items added to your shopping cart and saved wishlist.
• Remembering your preferred locale selection (Arabic or English).
• Maintaining secure authentication sessions for registered accounts.

7. Third-Party Disclosures & Logistics Partners

We strictly do NOT sell or rent your personal data to advertisers or third parties.

Information is shared strictly with operational partners necessary to fulfill your purchases:

• Contracted courier fleets and logistics agents to deliver orders to your doorstep.
• Authorized payment gateway partners to process transactions securely.
• Law enforcement or UAE regulatory bodies only when legally mandated by statutory decree.

8. Data Retention & Cryptographic Safeguards

We retain transaction records solely for the duration required to achieve fulfillment objectives and satisfy commercial accounting obligations under UAE law. All data transmissions are encrypted using modern TLS 1.3 protocols, with strict role-based access controls applied to databases.

9. Your Consumer Privacy Rights

In accordance with UAE data protection principles, you are entitled at any time to:

• Request access to and copies of your personal data maintained on our records.
• Request prompt rectification of outdated or inaccurate personal details.
• Request erasure of your profile data subject to statutory tax and commercial retention laws.
• Opt out of marketing communications and newsletters at any time.

10. Contact Our Data Protection Team

For privacy inquiries, data subject access requests, or regulatory questions, reach out to our privacy desk: